Interactive version of Perceptual Patterns, a book evaluating the use of patterns in graphic design.
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A universal artistic principle, patterns are at the very existence of life as we know it. Patterns have been part of human life since its beginning. Present everywhere, from dwellings, to fabric—and even the human body, patterns play an important role in everyday life and have cultural, religious, and philosophical significance. Patterns are not simply a decorative tool, but can convey meaning and enhance the design’s message when used successfully. Three specific ways patterns can be employed in graphic design are by playing a supportive, representational and/or an informative role in brand identities, package design and infographics.
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