A book evaluating the use of patterns in graphic design.

A universal artistic principle, patterns are at the very existence of life as we know it. Patterns have been part of human life since its beginning. Present everywhere, from dwellings, to fabric—and even the human body, patterns play an important role in everyday life and have cultural, religious, and philosophical significance. Patterns are not simply a decorative tool, but can convey meaning and enhance the design’s message when used successfully. Three specific ways patterns can be employed in graphic design are by playing a supportive, representational and/or an informative role in brand identities, package design and infographics.






Perceptual Patterns 07

Perceptual Patterns 04


Perceptual Patterns 05



This thesis publication was written and designed for the completion of Corcoran College of Art + Design’s BFA in graphic design.

View the full publication here and documentation of the interactive version here.

All work © 2012-2015 Allie Nambo unless otherwise noted. Unauthorized use and/or duplication of this material without express and written permission is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Allie Nambo with appropriate and specific direction to the original content.